UI/UX design and brand identity in Cyprus
We design the interfaces a product runs on and the identity a brand is recognised by, research-led UI/UX and brand systems built for this market. The same rules and rigour, built for you.
We build UI/UX design and brand identity as one discipline in Cyprus: research and interface systems for products, and the marks, colour, and type rules that carry a brand across everything it touches. One team carries both, so a product's interface and a brand's identity read as the same voice.
The proof is the system behind the page in front of you. One palette used with discipline, a typography scale carried through every heading and paragraph, and a component language built for this brand rather than pulled from a kit. The same rigour goes into every interface and identity we design for a client.
Specimen sheet for this page's own design system: a Sora type scale at 54, 40 and 16 pixels; the accent colour 52A1D1 shown as accent text on a dark chip and the body colour shown as body text on a canvas chip; and a spacing ruler at 4, 8, 12, 16 and 24 pixels. Annotated "same system, every page".
Where design debt comes from
Most brands and products lose their design a little at a time, in small decisions each made on its own: a button built three different ways because the first one was buried in the files, a logo dropped onto a background it clashes with, a blue that drifts to five slightly different blues across a year of screenshots and slide decks. Each choice is small. Together they compound.
The cost shows up later: new pages take longer to ship because each new hand has to rediscover what was already decided, and customers notice the inconsistency before they can explain why. We start by writing down the rules the brand or product already half has, then build the parts still missing.
Interfaces, identity, and the systems that hold both together
Three related disciplines, usually working together.
Product & UI/UX design
Interfaces for web and mobile products: research, user flows, and screens designed and tested before a line of production code depends on them.
Brand identity & logo design
The mark, name treatment, colour and type choices that make a brand recognisable, built as a system a small team can apply consistently.
Design systems
The documented rules behind both: components, spacing, colour and type, so a decision gets made once and reused on every new screen after.
From research to tested screens
The same shape runs a logo project and a product redesign, scaled to the brief.
- 01
Research
We look at the users, the brand as it exists today, and the field it competes in, before drawing anything. Assumptions get written down and checked against the real audience.
- 02
Flows
Screens and journeys mapped as wireframes first, so the structure of a product or the logic of an identity system is agreed before it has a single colour or typeface.
- 03
System
The identity or interface becomes a system: type, colour, components, and the rules that keep it consistent as the brand or product grows.
- 04
Test & hand over
Real screens or applications tested with real use, then the source files, fonts, and documentation handed over, yours to run.
What a brand or interface system actually holds
The visible mark is the smallest part. The rules behind it are what keep a brand or product looking like itself a year on.
The mark
A logo built to work at business-card size and on a stadium screen, in one colour and in full colour, with the clear space and minimum size specified.
Type
A typeface pairing and a scale, so a heading and a caption are always the same relationship to each other, on every page anyone builds next.
Colour
A palette with a defined role for every colour, primary, accent, and neutral, applied the same way across every surface.
Voice & motion
How the brand sounds in a sentence and how an interface moves, specified so both stay consistent across every team member who touches them.
The system behind this page is the proof
Look at the page you are reading. One palette carried with discipline across dark and light surfaces, a typography scale that holds from a hero heading down to a caption, and a component language drawn for this brand from a blank page. We designed it ourselves, the same way we design for a client.
It shows up in smaller places too: the five illustrated personas behind our Insights bylines share one style of proportion, colour, and line weight, a small identity system in its own right, built the same way as the larger brand around it.
Cassini
Apollo
Voyager
Juno
HuygensFive bylines for our Insights blog, one shared style of proportion, colour and line weight.
Questions, answered plainly
What does a UI/UX or brand identity engagement involve?
It runs research, flows, system, then tested screens: we learn the users and the brand, map the structure, build the system of type, colour and components, then test it and hand it over documented and yours to run.
How many rounds of revision are included?
We scope revision rounds in the brief before work starts, so it is agreed rather than open-ended. Most projects run two structured review rounds: one on the system, one on the applied screens or assets.
Will we own the source files?
Yes. Figma files, fonts (or a licence to use them), and the design system documentation are yours at handover, so your own team can open, edit, and extend them from day one.
How long does a brand identity or UI/UX project take?
A logo and identity system is usually weeks. A full product UI/UX system runs longer, depending on how many screens and flows are in scope. We give a real timeline once the brief is scoped.
What's included in a brand package?
The mark in its variants, a colour and type system, usage rules, and the templates a small team needs day to day, not a logo file alone.
Can you work with a brand we already have, or only build new ones?
Both. Refreshing or systematising an existing brand is common work: we find what already works, write it down as rules, and fix the parts that have drifted.
Is this different from your web development service?
It is a distinct discipline, and the two commonly run together on one project. This page covers the design work itself: research, interfaces, and brand systems. Building and shipping the site or product that runs on them is web development, where interface design is already part of every build.
Tell us what needs a system. Bring us a product that needs an interface, a brand that needs a mark, or an identity that has drifted since the deck it started in. We will show you the plan before you commit. .
Book a call or send the brief, whichever suits. We reply within one business day.