Omnichannel Customer Loyalty
A fashion retailer unified their in-store and online experience with a custom mobile loyalty platform, driving a 45% increase in repeat purchases.
A boutique fashion retailer with multiple locations and a growing online presence.
The Challenge
The client had a fragmented customer view: in-store staff couldn't access online order history, and loyalty points were stuck on physical cards. Customers were frustrated by the disconnected experience.
Our Approach
We built a unified cloud-native platform that syncs POS data with Shopify and a custom mobile app. This created a "Single View of the Customer" accessible to both shoppers and store staff.
- Unified customer profile API integrating POS and E-commerce
- Mobile app for customers to track points and rewards
- Tablet interface for store staff to view customer preferences
- Automated personalized offers based on purchase history
The Results
The new app bridged the digital-physical divide. Customers now check points in-store, and staff can recommend items based on online wishlists. The loyalty program has become a primary revenue driver.
"We finally know our customers. Whether they buy online or walk into a store, we treat them as the same person. The technology made that connection possible."
— CEO, Fashion Retailer
Cross-Channel Integration
The platform is now being expanded to include visual search features, allowing customers to find in-stock items by uploading photos.